ActiveProspect, an Austin, Texas-based SaaS platform for consent-based marketing, acquired LeadsBridge, a provider of integration software between major ad platforms like Facebook, Google, and LinkedIn and their clients’ CRMs.

The amount of the deal was not not disclosed.

ActiveProspect, based in the U.S., and LeadsBridge, based in Europe, will now be an international team, servicing customers across many industries spanning the globe. LeadsBridge’s integration services combined with ActiveProspect’s lead optimization and compliance solutions accelerates ActiveProspect’s vision of building a comprehensive platform for consent-based marketing, the practice of only contacting consumers that have given their prior express written consent to be contacted.

Led by Steve Rafferty, CEO, ActiveProspect provides a SaaS platform to make consent-based marketing for customer acquisition. Its product suite empowers companies across industries to take real-time action on their leads, protect themselves from litigation by documenting proof of consent, and save money by providing new levels of data insights and control.

Stefan Des, CEO of LeadsBridge provides integration software between major ad platforms (like Facebook, Google, LinkedIn) and CRMs. It connects over 400 tools with the most popular advertising platforms and lead generation sources, including tailor-made integrations. The company serves thousands of companies to automate their marketing and sales workflows by syncing leads from social platforms to CRMs, syncing audiences to target on advertising platforms, and syncing offline conversions to optimize campaigns.