LoudCrowd, an Austin, TX-based user-generated content (UGC) platform designed to allow brands to get more customers creating branded social content, raised $2.2m in seed funding.
The round was led by LiveOak Venture Partners, with participation from existing investor Active Capital and prominent Austin angel investors including Steve Schaffer, founder and former CEO of Offers.com. David Stewart, Venture Partner at LiveOak Venture Partners, will join the Board of Directors as part of this financing.
The company intends to use the funds to continue its growth with several new products aimed at automating social marketing engagement, benchmarking brands, and measuring customer LTV and hire a variety of roles focused on engineering, sales and marketing.
Led by Co-Founder and CEO Gary Garofalo, LoudCrowd has developed a SaaS marketing platform that enables brands to measure the value of customers’ UGC, create incentives for customers to create content, and engage with their customers programmatically on social media.
Features include:
- UGC analytics to reveal which customers, ambassadors, and content are driving the most value
- tools to engage and reward the most valuable customers
- tools to scale and manage ambassador programs
- a platform that can create completely automated rewards programs to encourage customers to post on social media
Customers include Kendo Brands, Oh Polly, and Ryderwear, among others.
