AT&T: A Modern Media Company

5/6/19

Summary

  • The launch of AT&T's own On-Demand streaming application may acts as a catalyst and move the stock higher.
  • AT&T's management has been able to see how On-Demand streaming competitors have introduced their products, giving management the ability to create a successful presentation for the company.
  • The diversification of AT&T's media assets provides more safety for investors, putting less of an emphasis on future consumer trends.

(Image Source: AdExchanger)

From the acquisition of DirecTV in 2015 to the more recent acquisition of Time Warner in 2018, AT&T (T) management has made it clear that they intend to become a modern media company. Now, armed with a large library of quality content, AT&T’s plan to make and distribute content is coming to fruition, making the company’s media division comparable to the likes of Disney (DIS) and Netflix (NFLX). Although the plan has not created much stock appreciation for AT&T’s shareholders thus far, I believe that the current trajectory of the company in the media space will reward those who have been quite patient over the years.

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