Summary
- Sabre intends to acquire Farelogix for $360 million in cash.
- Farelogix has developed a suite of airline fare marketing and analytics software offerings.
- SABR is buying Farelogix to ultimately provide end-to-end airline and agency personalized digital fare retailing capabilities.
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Quick Take
Sabre (SABR) announced it has agreed to acquire Farelogix for about $360 million.
Farelogix operates as a distribution technology and services provider for the airline and travel industries.
With the deal, SABR is seeking to roll out Farelogix’ system-agnostic solutions to facilitate end-to-end personalized digital fare marketing capabilities for airlines and agencies.
