IRVING, Texas--(BUSINESS WIRE)--Vizient, Inc. announced it has received a 2016 Silver Aster Award in Medical Marketing for its company website vizientinc.com. The Aster Awards, one of the largest national competitions of its kind, is hosted byMarketing Healthcare Today Magazine and Creative Images, Inc. This elite program recognized outstanding healthcare professionals for excellence in their advertising/marketing efforts for the calendar year 2015.
The 2016 Aster Awards received nearly 3,000 entries from across the United States as well as several foreign countries. Awards were issued for entries that received top marks from judges placing them in the top 16% of the nation for advertising excellence. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.
"We are honored to receive this award for vizientinc.com. Our new website is the result of a great team effort by marketing, IT, leadership and our agency partners," said Kyle Pyron, senior vice president, marketing and communications for Vizient. “We intend to build upon this success as we work on several site enhancements this year to add new functionality and further enhance the user experience.”
“Each year the quality of work submitted increases. The creativity of this year’s participating healthcare marketing professionals went above and beyond the standards that were set by previous years. The 2016 Aster Awards program contained some of the best and most creative advertising in the world,” said Melinda Lucas, Aster Awards Program Coordinator.
All winners are posted on the Aster Awards website as well as published in Marketing Healthcare Today, a national healthcare marketing magazine.
About Vizient, Inc.
Vizient, Inc., the largest member-driven health care performance improvement company in the country, provides innovative data-driven solutions, expertise and collaborative opportunities that lead to improved patient outcomes and lower costs. Vizient serves a diverse membership and customer base which includes academic medical centers, pediatric facilities, community hospitals, integrated health delivery networks and non-acute health care providers and represents almost $100 billion in annual purchasing volume. The Vizient brand identity represents the integration of VHA Inc., University HealthSystem Consortium and Novation, which combined in 2015, as well as the recently acquired MedAssets’ Spend and Clinical Resource Management (SCM) segment, which includes Sg2. In 2016, Vizient received a World’s Most Ethical Company designation from the Ethisphere Institute. Vizient headquarters is based in Irving, Texas, with locations in Chicago and other cities across the United States. Please visit www.vizientinc.com as well as our newsroom, blog, Twitter,LinkedIn and YouTube pages for more information about the company.
