Generational Equity Advises Proton Multimedia in Sale to Private Investor


DALLAS--(BUSINESS WIRE)--Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of Proton Multimedia, Inc. to a Private Investor. The acquisition closed November 20, 2020 and details were not disclosed.

Proton Multimedia, Inc., (dba Kult of Athena), located in Elgin, Illinois, is a leading retail and wholesale distributor of historic swords, armor, and a variety of historic reproductions. With over 20 years of industry experience, Kult of Athena distributes products to the United States, Canada, and various other international countries.

The Company sells both licensed and unlicensed merchandise from a large number of manufacturers including: CAS Iberia, Denix, Albion Armory, Marto, Factory X, Cheness Cutlery, Cold Steel, Del Tin, Windlass Steelcrafts, Hanwei, Dynasty Forge, Arms & Armor, Marto, Darksword Armory, Deepeeka, Generation 2, Get Dressed For Battle, Kris Cutlery, Masahiro, Musashi, Ritter Steel, United Cutlery, Valiant Armory and many more.

Products sold include: Swords, daggers, maces, axes, spears, armour, shields, crossbows, jewelry and accessory items. Product prices range from under $20 to well over $1,000. It is one of the largest online dealers of these novelty items in the U.S.

Generational Equity Executive Managing Director of M&A - Central Region, Michael Goss and his team, led by Senior M&A Advisor, Prasad Karcherla, with support from Managing Director, Mergers & Acquisitions, Ryan Johnson, successfully closed the transaction. Senior Managing Director Ashok Tandon established the initial relationship with Kult of Athena.

"It was very important to the owner to find the buyer best able to continue the business and brand name, provide continued job opportunities to his employee base, close the deal before the end of the year, and allow him to enjoy retirement and travel at this stage of his life. Both parties saw the great fit and were very committed to making the deal happen," said Karcherla.

About Generational Equity

Generational Equity, Generational Capital Markets (member FINRA/SIPC), Generational Wealth Advisors, Generational Consulting Group, and DealForce are part of the Generational Group, which is headquartered in Dallas and is one of the leading M&A advisory firms in North America.

With over 250 professionals located throughout North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company the 2017 and 2018 Investment Banking Firm of the Year and 2020 Valuation Firm of the Year . For more information, visit

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