Summary
- iHeartMedia subsidiary RCS has agreed to acquire Radiojar for an undisclosed sum.
- Radiojar provides content producers with tools to produce and broadcast audio content online.
- With the deal for Radiojar, RCS aims to attract more content at cheaper cost as part of an audio aggregation play.
- Looking for a community to discuss ideas with? IPO Edge features a chat room of like-minded investors sharing investing ideas and strategies. Start your free trial today »
Quick Take
iHeartMedia has announced its intent to acquire Radiojar for an undisclosed sum.
Radiojar has developed technologies that make it easy for users to create their own online radio station.
IHRTQ is acquiring Radiojar to beef up its offerings to content producers in an effort to pursue an audio-centric aggregation model outside of music that promises to be more profitable.
