Nifty Method Marketing & Events, a boutique marketing and experiential events agency based in Fort Worth, TX today announced the appointment of Jason Roberson, former managing editor of the Dallas Business Journal, to the post of General Manager. Roberson joins Chairman and CEO Lindsay Martin-Bilbrey, CMP in leading the firm, which specializes in services for small to middle-market companies nationwide.
In making the announcement, Martin-Bilbrey said: "We're thrilled to have Jason join the Nifty family. He is a global PR executive with a proven track record of success in a number of industries. This is truly a moment of evolution for us and I am confident that adding his talent will power us forward both strategically and creatively to better serve both our current clients as well as drive our new business efforts."
Roberson has 20 years of experience as an award-winning business journalist and as a public relations executive for companies across several industries. As managing editor, Roberson helped guide content across the Dallas Business Journal's online and print platforms. Prior to that role, he helped lead internal and external communications for clients of FleishmanHillard public relations firm.
In his new role as general manager of Nifty Method, Roberson oversee the Dallas office and guide the firm's existing services of marketing automation, email marketing, paid media advertising, custom website design and event management. In addition, he will cement his extensive ghostwriting and content creation experience into a new service line for Nifty Method.
"I'm extremely excited to be at the helm of growth for Nifty Method," Roberson said. "Lindsay and I mapped out a strategic plan to address the unmet needs of today's middle-market companies and shatter expectations of what a firm our size can do."
About Nifty Method Marketing & Events
Nifty Method Marketing and Events is a full-service, independently owned boutique marketing and experiential events agency. Headquartered in the Dallas-Fort Worth metroplex, Nifty also has three satellite offices across the US. Focused on helping small and medium-market businesses get from big idea to execution, Nifty's clients includes corporations from major industries, associations, and nonprofit organizations. For more information, please visit https://niftymethod.com or connect with us on Facebook, Twitter, and LinkedIn.
