Summary
iHeartMedia intends to acquire Jelli for an undisclosed sum.
Jelli has developed a programmatic ad-buying platform for audio media.
IHRTQ is trying to make itself more attractive to potential major investors, but continues under Chapter 11 bankruptcy administration.
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Quick Take
iHeartMedia (OTCPK:IHRTQ) announced it has agreed to acquire Jelli for an undisclosed amount.
Jelli provides programmatic buying and selling of broadcast radio services.
Although iHeartMedia received investment interest earlier in 2018 from Liberty Media (FWONA) and private equity firm Silver Lake, interested investors will need to exercise patience while we learn how the firm will emerge from Chapter 11 bankruptcy.
